SangSom was first introduced into the Thailand market in 1977.

Now, 30 years on it is the most successful beverage in the history of Thailand's liquor industry. Every year Thai's purchase over 70 million litres of SangSom, making it one of the biggest drinks brands in the world, with a market share of over 70 percent in its category.

SangSom was created by Chula Kanchanakaksha who is widely acknowledged as the "liquor genius" of Thailand for his unique ability to balance both the art and science of spirit blending.